Dec 13, 2014
Completed in 2014 for iBlue Hungary. iBlue immobilizer is a false single take video made to demonstrate the iBlue immobilizer app.
The brief was simple, make a video that could demonstrate the power and ease of use of the product in three languages, English, German and Hungarian. We decided the best approach was to make a clean and sleek video that would emphasize the elegance and power of the iBlue solution. The user experience of the iBlue app is deceptively simple so it seemed the best approach was do a single take that would dissect a moment to reveal all of the unseen processes “under the bonnet”.
The result is a distinctly compelling piece that sets the precedent for the visual language of the entire iBlue product family.